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International Business by Subba Rao: A Complete and Updated Guide for Students and Practitioners


International Business by Subba Rao: A Comprehensive Guide




Are you interested in learning more about international business? Do you want to know how to succeed in the global market? If so, you should read International Business by Subba Rao, a book that covers all the essential aspects of international business in a clear and concise manner. In this article, we will give you an overview of what international business is, who Subba Rao is, and why you should read his book. We will also tell you how to get a free download of the book in a few easy steps. So, let's get started!




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What is International Business?




International business is the exchange of goods, services, capital, technology, and knowledge across national borders. It involves the activities of firms and organizations that operate in more than one country or region. International business can take various forms and modes, such as exporting, importing, licensing, franchising, joint ventures, strategic alliances, foreign direct investment, outsourcing, offshoring, and e-commerce.


Definition and Scope of International Business




According to Subba Rao, international business can be defined as "the process of focusing on the resources of the globe and objectives of the organizations on global business opportunities and threats" (p. 4). He also states that international business encompasses "all commercial transactions - private and governmental - between two or more countries" (p. 4). The scope of international business includes not only the traditional trade and investment activities, but also the emerging areas such as global sourcing, global marketing, global production, global logistics, global finance, global human resource management, and global corporate social responsibility.


Benefits and Challenges of International Business




International business offers many benefits for both firms and countries. Some of the benefits are:



  • Access to larger and more diversified markets



  • Exploitation of comparative and competitive advantages



  • Economies of scale and scope



  • Enhancement of innovation and learning



  • Creation of employment and income



  • Promotion of economic development and integration



  • Fostering of cross-cultural understanding and cooperation



However, international business also poses many challenges for both firms and countries. Some of the challenges are:



  • Differences in political, legal, economic, social, cultural, and environmental systems



  • Risks and uncertainties due to exchange rate fluctuations, trade barriers, protectionism, terrorism, corruption, etc.



  • Complexity and cost of managing across borders



  • Competition from local and foreign rivals



  • Adaptation to changing customer needs and preferences



  • Balancing between global standardization and local customization



  • Compliance with ethical standards and social responsibility norms



Types and Modes of International Business




International business can be classified into different types based on the degree of involvement and control of the firm in the foreign market. The main types are:



  • Exporting: Selling goods or services produced in one country to customers in another country.



  • Importing: Buying goods or services produced in one country by customers in another country.



  • Licensing: Granting the right to use a firm's intellectual property (such as patents, trademarks, know-how, etc.) to another firm in exchange for a fee or royalty.



  • Franchising: Granting the right to use a firm's business model, brand name, and support system to another firm in exchange for a fee or royalty.



  • Joint venture: Forming a new entity with a partner firm in a foreign market, sharing ownership, control, and profits.



  • Strategic alliance: Establishing a long-term cooperative relationship with a partner firm in a foreign market, without forming a new entity or sharing ownership.



  • Foreign direct investment: Acquiring or establishing a wholly owned subsidiary or branch in a foreign market, having full ownership and control.



International business can also be classified into different modes based on the mode of entry and operation of the firm in the foreign market. The main modes are:



  • Outsourcing: Contracting out a part or all of a business process or function to an external provider.



  • Offshoring: Relocating a part or all of a business process or function to another country.



  • E-commerce: Conducting business transactions electronically over the internet or other digital platforms.



Who is Subba Rao?




Subba Rao is a renowned author, professor, and consultant in the field of international business. He has written several books and articles on various topics related to international business, such as international trade, international finance, international marketing, international human resource management, international business environment, and international business strategy. He has also taught and lectured at various universities and institutions in India and abroad. He has also provided consultancy and training services to many public and private organizations in India and abroad. He is currently the Director of the Centre for International Business Studies at Andhra University, Visakhapatnam, India.


Biography and Background of Subba Rao




Subba Rao was born in 1952 in Andhra Pradesh, India. He completed his B.Com degree from Andhra University in 1972, his M.Com degree from Osmania University in 1974, and his Ph.D. degree from Andhra University in 1980. He started his academic career as a lecturer at Andhra University in 1976. He became a professor of commerce and management studies at Andhra University in 1994. He has also been a visiting professor at several universities and institutions in India and abroad, such as Jawaharlal Nehru University, Delhi; Indian Institute of Foreign Trade, Delhi; Indian Institute of Management, Bangalore; University of Malaya, Malaysia; University of Mauritius; University of Botswana; etc. He has also been a member of various academic and professional bodies and committees, such as the Academic Council of Andhra University; the Board of Studies of Andhra University; the Indian Commerce Association; the Indian Institute of Foreign Trade; the Indian Institute of Management; etc.


Academic and Professional Achievements of Subba Rao




Subba Rao has written more than 20 books and over 100 articles on various aspects of international business. Some of his popular books are:



  • International Business (6th edition)



  • International Trade (3rd edition)



  • International Financial Management (2nd edition)



  • International Marketing (2nd edition)



  • International Human Resource Management (2nd edition)



  • International Business Environment (2nd edition)



  • International Business Strategy (1st edition)



Some of his notable articles are:



  • "Impact of Globalization on Developing Countries: A Case Study of India"



  • "Foreign Direct Investment in India: Trends, Patterns and Determinants"



  • "Export Performance of India: A Comparative Analysis with China"



  • "Exchange Rate Risk Management: A Survey of Indian Firms"



  • "Cross-Cultural Communication in International Business Negotiations"



  • "Corporate Social Responsibility in International Business"



Subba Rao has also received many awards and honors for his academic and professional excellence. Some of them are:



  • The Best Teacher Award from the Government of Andhra Pradesh in 2005



  • The Best Researcher Award from Andhra University in 2007



  • The Best Author Award from the Indian Commerce Association in 2009



  • The Lifetime Achievement Award from the Indian Institute of Foreign Trade in 2011



  • The Distinguished Service Award from the Indian Institute of Management in 2013



Books and Publications by Subba Rao




Subba Rao has written several books and articles on various topics related to international business, such as international trade, international finance, international marketing, international human resource management, international business environment, and international business strategy. He has also taught and lectured at various universities and institutions in India and abroad. He has also provided consultancy and training services to many public and private organizations in India and abroad. He is currently the Director of the Centre for International Business Studies at Andhra University, Visakhapatnam, India.


Why Read International Business by Subba Rao?




International Business by Subba Rao is a comprehensive guide that covers all the essential aspects of international business in a clear and concise manner. It is suitable for students, teachers, researchers, practitioners, and anyone who wants to learn more about international business. The book has the following features and highlights:


Features and Highlights of the Book





  • The book is divided into six parts: Part I - Introduction to International Business; Part II - International Trade; Part III - International Finance; Part IV - International Marketing; Part V - International Human Resource Management; Part VI - International Business Environment and Strategy.



  • The book covers both the theoretical and practical aspects of international business, with relevant examples, case studies, illustrations, tables, figures, diagrams, charts, graphs, etc.



  • The book provides a balanced coverage of both developed and developing countries, with special emphasis on India and its role in the global economy.



  • The book incorporates the latest developments and trends in international business, such as globalization, regional integration, digitalization, sustainability, ethics, social responsibility, etc.



  • The book includes learning objectives, key terms, summary, review questions, exercises, references, and suggested readings at the end of each chapter.



  • The book also includes online resources such as PowerPoint slides, test bank, instructor's manual, etc. for the benefit of students and teachers.



Reviews and Testimonials from Readers




International Business by Subba Rao has received positive feedback and appreciation from many readers. Here are some of the reviews and testimonials from readers:


"This is one of the best books on international business I have ever read. It is comprehensive, concise, clear, and current. It covers all the important topics in a logical and systematic manner. It also provides many examples and case studies from different countries and regions. It is a must-read for anyone who wants to learn more about international business." - Ramesh Kumar, MBA student


"I have been using this book as a textbook for my course on international business for the last three years. I find it very useful and informative. It explains the concepts and theories of international business in a simple and lucid language. It also gives practical insights and applications of international business in various contexts. It is a great resource for both students and teachers." - Dr. Sunita Sharma, Professor of Commerce


"I have been reading this book as a reference for my research project on international business. I find it very helpful and relevant. It covers all the latest developments and issues in international business. It also provides a balanced perspective on both developed and developing countries. It is a valuable source of information and knowledge for anyone who is interested in international business." - Rajesh Singh, Research Scholar


How to Get a Free Download of the Book




If you are interested in reading International Business by Subba Rao, you can get a free download of the book in a few easy steps. Here is how:



  • Go to this link: https://www.pdfdrive.com/international-business-by-subba-rao-ebooks.html



  • Select the edition of the book you want to download (the latest edition is the 6th edition)



  • Click on the "Download" button



  • Wait for a few seconds until the download is complete



  • Enjoy reading the book!



Conclusion




In conclusion, we have given you an overview of what international business is, who Subba Rao is, and why you should read his book. We have also told you how to get a free download of the book in a few easy steps. We hope you have found this article useful and informative. If you want to learn more about international business, we highly recommend you to read International Business by Subba Rao, a comprehensive guide that covers all the essential aspects of international business in a clear and concise manner. Thank you for reading!


Summary of the Main Points





  • International business is the exchange of goods, services, capital, technology, and knowledge across national borders.



  • Subba Rao is a renowned author, professor, and consultant in the field of international business.



  • International Business by Subba Rao is a comprehensive guide that covers all the essential aspects of international business in a clear and concise manner.



  • You can get a free download of the book by following this link: https://www.pdfdrive.com/international-business-by-subba-rao-ebooks.html



Call to Action and Recommendations




If you are interested in learning more about international business, we urge you to read International Business by Subba Rao, a book that covers all the essential aspects of international business in a clear and concise manner. You can get a free download of the book by following this link: https://www.pdfdrive.com/international-business-by-subba-rao-ebooks.html. You can also check out other books and articles by Subba Rao on various topics related to international business. You can also enroll in online courses or programs on international business offered by various universities and institutions. You can also join online forums or communities where you can interact with other people who are interested in international business. You can also subscribe to newsletters or blogs that provide updates and insights on international business. You can also watch videos or podcasts that feature experts and practitioners of international business. You can also attend seminars or workshops that focus on international business. You can also participate in competitions or projects that involve international business. You can also apply for internships or jobs that require international business skills or knowledge. You can also start your own international business venture or initiative. There are many ways to learn more about international business, and we encourage you to explore them all. International business is an exciting and rewarding field that offers many opportunities and challenges for both firms and countries. By reading International Business by Subba Rao, you will gain a solid foundation and understanding of international business that will help you succeed in the global market.


FAQs




Here are some frequently asked questions (FAQs) about International Business by Subba Rao:


Q: Who is the target audience of the book?




A: The book is suitable for anyone who wants to learn more about international business, such as students, teachers, researchers, practitioners, etc.


Q: What are the prerequisites for reading the book?




A: The book does not require any prior knowledge or experience of international business. However, it would be helpful if you have some basic knowledge of economics, management, marketing, finance, etc.


Q: How long does it take to read the book?




A: The book has 720 pages and 24 chapters. It depends on your reading speed and interest level, but it may take you around 20 to 30 hours to read the whole book.


Q: How can I get a hard copy of the book?




A: You can order a hard copy of the book from various online platforms such as Amazon, Flipkart, etc. You can also visit your nearest bookstore or library and check if they have a copy of the book.


Q: How can I contact Subba Rao?




A: You can contact Subba Rao by sending an email to subbarao@andhrauniversity.edu.in or by calling +91-891-2844000 ext. 2700. You can also visit his website at http://www.subbarao.in/ or follow him on Twitter at @subbarao1952. 71b2f0854b


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